Let’s Get Real

Farm Aid’s Let’s Get Real awareness campaign highlights the ignored realities of agriculture in the United States. In an effort to reveal the fakeness and plasticity of GMO produce, the campaign utilizes children’s play-food and hand-drawn fruits and vegetables to create awareness.

The campaign includes a magazine spread, a billboard, social media and website branding, a postcard, and a pop-up farmer’s market event highlighting local farmers in towns surrounding U.S. cities.

Check out the website here.